Amazon PPC management usually costs between a few hundred and several thousand dollars a month, before ad spend. Where you land depends on the pricing model, the size of your catalogue and how much work your campaigns need. This guide explains the common pricing models, typical ranges and what you should get for the money.
The short answer
Published 2026 pricing guides from Amazon agencies put flat monthly fees at roughly $1,500 to $8,000 for mid-sized full-service agencies, with freelancers starting around $500. Agencies that charge a percentage usually take 10 to 20 percent of monthly ad spend, often with a minimum fee. Your ad budget is always paid to Amazon separately.
The four common pricing models
| Model | How it works | Watch out for |
|---|---|---|
| Flat monthly fee | A fixed fee for an agreed scope, whatever you spend on ads | Check exactly what is included and how often campaigns are changed |
| Percentage of ad spend | Usually 10 to 20 percent of monthly spend, often with a minimum | The agency earns more when you spend more, so tie it to ACoS or TACoS targets |
| Performance-based | Fees linked to results such as sales growth or ROAS | Agree in writing how results are measured |
| Hybrid | A base fee plus a percentage or a bonus for hitting targets | Make sure the targets are realistic and measured the same way each month |
Typical monthly fees by provider
| Provider | Typical monthly fee (management only) |
|---|---|
| Freelancer | $500 to $2,000 |
| Small boutique agency | $1,000 to $3,000 |
| Mid-sized full-service agency | $1,500 to $8,000 |
| Enterprise agency | $8,000 to $20,000+ |
Source: published pricing guides from SalesDuo and SupplyKick (2026). These are management fees only and do not include ad spend.
What drives the price up or down
- Number of products. Fifty SKUs with separate campaigns take far more work than five.
- Number of marketplaces. Running Amazon US, UK and Australia is three sets of campaigns, keywords and reports.
- Ad types. Sponsored Products only is simpler than adding Sponsored Brands video, Sponsored Display and DSP.
- Reporting. Weekly reports and monthly strategy calls cost more than a monthly email.
- Account condition. A messy account with years of unstructured campaigns needs a rebuild before it can be optimised.
What good PPC management should include
Whatever you pay, these should be standard:
- An audit of your current campaigns before anything changes
- A clear campaign structure: auto, broad, phrase and exact, organised by product
- Weekly search term reviews, moving winners to exact match and adding negatives
- Bid and budget changes based on a target ACoS or TACoS agreed with you
- A plain report showing spend, sales, ACoS, TACoS and what was changed
- Your account stays in your name, and you can remove the agency’s access at any time
Agency, freelancer or in-house?
A freelancer is the cheapest option and can work well for a small catalogue. An agency costs more but gives you a team, cover when someone is away, and usually help with listings and inventory, which matter because ads cannot fix a listing that does not convert. Hiring in-house makes sense once ad spend is large enough to justify a full-time specialist salary.
How EcomXpert prices Amazon PPC management
We charge a fixed monthly fee, quoted after a free audit of your account, based on your products, marketplaces and ad spend. We manage campaigns on Amazon US, UK and Australia and report weekly. See what is included on our Amazon PPC management page, or our full Amazon account management service if you want listings and inventory handled too.
FAQs
Is Amazon ad spend included in the management fee?
No. The management fee pays the agency. Your ad budget is paid to Amazon separately, through your Seller Central account.
Is percentage of ad spend a fair model?
It can be, but it pays the agency more when you spend more. If you choose it, tie it to a target ACoS or TACoS so higher spend has to bring profitable sales.
What is a reasonable budget for a small brand?
Published guides put management for brands under $1M in yearly revenue at roughly $500 to $2,500 a month, on top of ad spend. The right number depends on how many products and marketplaces need managing.
How do I compare two agencies?
Ask both for a written audit of your current campaigns. The better agency will show you specific wasted spend and keyword gaps, not just a price.