An Amazon account management agency runs the day-to-day work of your Seller Central account so you can focus on product, cash flow and growth. Done well, it saves you hours every week and catches problems before they cost you sales. Done badly, it is an expensive way to get monthly reports. Here is what a good agency actually does, and the questions to ask before you hire one.
What an Amazon account manager does
| Area | What it covers |
|---|---|
| Listings | Titles, bullet points, descriptions, backend search terms, images brief and A+ Content |
| Advertising | Sponsored Products, Brands and Display campaigns, keyword research, bids and budgets |
| Inventory and FBA | Stock forecasting, shipment creation and avoiding stock-outs and storage fees |
| Account health | Performance metrics, policy warnings, listing suppressions and Seller Support cases |
| Pricing and Buy Box | Monitoring competitors and hijackers, and protecting the Buy Box |
| Reporting | Sales, profit, ad spend and what was done each week |
Signs you need help
- You spend more time in Seller Central than on your product or suppliers
- ACoS keeps rising and you are not sure why
- You have run out of stock on a best seller in the last six months
- Listing suppressions or policy warnings keep appearing
- You want to expand to Amazon UK or Australia but do not have the time
Questions to ask before hiring an agency
- Who will actually work on my account? Ask for a named account manager and how many accounts they handle.
- Will you audit my account first? A good agency shows you specific problems before quoting.
- How do you report? Weekly numbers on sales, ad spend, ACoS and TACoS, plus a list of changes made.
- Do I keep full ownership? You should add the agency as a user. Never hand over your main login.
- What is not included? Check whether photography, A+ Content design and new product launches cost extra.
- Can I see real results? Ask for screenshots or case studies from accounts like yours.
Red flags
- Guaranteed rankings or a guaranteed ACoS before seeing your data
- Asking for your main Seller Central password instead of user access
- Long lock-in contracts with no performance review
- Reports that show activity but never profit
How much does it cost?
Most agencies charge a fixed monthly fee or a percentage of ad spend or sales. Advertising-only management is cheaper than full account management. For typical market prices for the advertising side, see our guide on how much Amazon PPC management costs.
How EcomXpert works
We manage Seller Central accounts on Amazon US, UK and Australia: listings, PPC, inventory and account health, with weekly reporting. You keep full ownership of your account. See our Amazon account management service, or our Amazon PPC management service if you only need help with ads.
FAQs
What is the difference between account management and PPC management?
PPC management covers advertising only. Account management covers the whole account: listings, ads, inventory, account health and reporting.
Will an agency need my Seller Central password?
No. You add the agency as a user with the permissions they need, and you can remove access at any time.
How quickly will I see results?
Quick wins such as fixing suppressed listings and wasted ad spend can show up in the first weeks. Ranking and sales growth usually take two to three months.
Can an agency manage Amazon US and UK together?
Yes, as long as they have experience with both marketplaces. Listings, pricing and ads need to be set up separately for each.